Why Be Creative?

by ACE admin on April 11, 2011

in Enterprising Creatively

Why Be Creative
So why be creative? Well, there is an old saying – keep doing what you’ve always done and you’ll get what you’ve always got.

And whilst this is lovely for the sake of a predictable lifestyle, in business, not being creative could be the death knell for you. We are living in fast paced and highly energised times. Those who are creative and take the initiative will ultimately win out.

We are in an age where the customer has ultimate control – they are busy people and only want to dedicate time to things of interest or benefit to themselves – we are also in an age where the sheer amount of information being shared across the globe is astronomical so how do people begin to sift their way through it – as businesses, we have approx 7 seconds to grab someone’s attention, and if we don’t capture it within that time, we have lost their attention for good.

So be creative and spark someone’s attention; you have nothing to lose and everything to gain!!

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